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Business strategy

Wires Glasses is an innovative eyewear brand, transforming the way materials are used in eyewear.
Extremely light yet exceptionally strong, Wires frames feature the world’s first invisible hinge mechanism resulting in beautifully presented, contemporary eyewear that is the ultimate in clean modernity, individual expression, fit and comfort.

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Wires use a transparent supply chain and are sensitive to minimising environmental impact. In line with this forward thinking approach, we are expert proponents in the use of 3D printed parts to minimise waste, producing only the materials we use. Advanced technology is then combined with traditional production and craftsmanship in the Dolomites Mountains, the heart of Italy’s eyewear industry, renowned for its superior quality precision frames.

Our frames are made with refined titanium imported from Germany to ensure quality. The result is a strong, corrosion resistant and weightless frame that is robust yet malleable enough to fit every face. The frames are engineered for longevity with no screws or soldering. In addition to the handcrafted frame, we 3D print rims that clip onto the frame and cradle the lenses. Printing, coating and polishing of the rims is done in Germany, creating a hypoallergenic and smooth-to-the-touch core of our eyewear. Each component is interdependent upon one another to create the final piece.

The new capsule collection ranges from unconventional quirkiness to effortlessly on-trend styles with a sense of minimalism threaded through. Colour and finish are limited to black and white for the rims and silver and gold tones for the frame to maximise the expression of the shapes. The entire collection can be fitted with prescription lenses. Extra snap-on nose pads and temple covers are available to provide enhanced comfort for long duration use.