Tabl wanted to expand their business from a supper club into a more extensive foodie experience platform. Impossible Tabl articulate and fuse a new concept into an attractive product in a difficult market.
Tabl is a foodie experience platform, serving up a smorgasboard of unique products, secret supper clubs and pop-up restaurants by independent small-producers and chefs.
Tabl approached Impossible in 2015 to help reimagine their product and expand their business concept. They wanted to have a seamless experience between their already existing events, the new specialised product store and also content, such as blog posts, and recipes.
Tabl started as a supper club website, where you could either set up a supper club and announce it on Tabl, or sign up for a supper club as a customer. Building a foodie community has always been at the core of their business.
From a Duck Dive to a seamless foodie experience
Impossible started the process of reinventing Tabl by doing a five day Duck Dive workshop.
The steps in our Duck Dive workshops are:
Day 1. Understand the problem
Day 2. Create multiple prototypes
Day 3. Prototype
Day 4. Validate and measure
Day 5. Evidence based planning
Take a look at our Duck Dive with Tabl
Tabl wanted to expand their business from a supper club into a more extensive foodie experience platform.
We delivered a 5 day Duck Dive, Loops to iterate and prototype a design concept, and a MVP.
Helping Tabl to articulate and shape their concept into an attractive product in a very difficult market.