Tabl

 

Duck Dive
Experience Design
Branding

User Testing
Development

Tabl wanted to expand their business from a supper club into a more extensive foodie experience platform. Impossible Tabl articulate and fuse a new concept into an attractive product in a difficult market.

 
 
 
 

Tabl is a foodie experience platform, serving up a smorgasboard of unique products, secret supper clubs and pop-up restaurants by independent small-producers and chefs.

Tabl approached Impossible in 2015 to help reimagine their product and expand their business concept. They wanted to have a seamless experience between their already existing events, the new specialised product store and also content, such as blog posts, and recipes.

Tabl started as a supper club website, where you could either set up a supper club and announce it on Tabl, or sign up for a supper club as a customer. Building a foodie community has always been at the core of their business.

 

From a Duck Dive to a seamless foodie experience

Impossible started the process of reinventing Tabl by doing a five day Duck Dive workshop.
The steps in our Duck Dive workshops are:

Day 1. Understand the problem
Day 2. Create multiple prototypes
Day 3. Prototype
Day 4. Validate and measure
Day 5. Evidence based planning

Take a look at our Duck Dive with Tabl

 

Why

Tabl wanted to expand their business from a supper club into a more extensive foodie experience platform.

What

We delivered a 5 day Duck Dive, Loops to iterate and prototype a design concept, and a MVP.

Wow

Helping Tabl to articulate and shape their concept into an attractive product in a very difficult market.