Impossible ("we") are committed to protecting your personal information.

This policy (together with our Terms of Use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us in connection with your use of our site, will be processed by us. It is important that you read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the "Act"), the data controller is I AM POSSIBLE LIMITED of 88 – 90 Baker Street, London, United Kingdom, W1U 6TQ, registered in England and Wales with number 7797252 ("Impossible").

We will also keep you up to date with developments and stories from the Impossible community via our regular email newsletter. You can choose to unsubscribe from this at any time by sending an email to


For our site to work effectively, we may collect and process the following data about you:

1.1 Your Information

• Registration information

When you register to use our site, we need you to provide your name, e-mail address and location information (based on your current address). If you are an individual, we also ask for your gender, although you may choose not to share this with us.

Your location allows us to do things like suggest the posts of other users near your location that you may be interested in, and allows other users to identify whether they can help fulfil your posts. We will never share your exact location with other users, but we will let them know your general location, usingthe most granular administrative area level i.e. in London, England, we will show your borough.

• Information you choose to share

Your information includes the information you choose to share on our site, such as your photo, a biography, your posts, your public posts, the skills or interests you have or the feedback you provide on another user.

Your skills or interests information means that we are better able to suggest posts that you are interested in; hopefully meaning more posts can be fulfilled more quickly. You may choose to share this information on your profile.

1.2 Information other users post about you

We receive information about you from other users, such as when they report a post, report a user

1.3 Other information we receive about you

We also receive other types of information about you:

• We receive data about you when you interact with our site, such as when you log-in, look at another user's posts, send or receive a message or use the Impossible app.

• When you post things like photos, we may receive additional related data (or metadata), such as the time, data, and place you took the photo.

• We receive data from the computer, mobile phone or other device you use to access our site including when multiple users log in from the same device. This may include your IP address and other information about things such as your internet service provider, location, the type (including identifiers) of browser you use, or the pages you visit.

• If you contact us, we may keep a record of that correspondence.


The only information about you that will always be publicly available to other users of the Services is your name, the general location you indicate (see paragraph 1.1) and the other information you choose to make publicly available.


We use the information we receive about you in connection with the Services:

• to ensure that Impossible Content is presented in the most effective manner for you and for your computer;

• to carry out our obligations arising from any contracts entered into between you and us;

• to allow you to participate in interactive features of our services, when you choose to do so;

• to notify you about changes to our Services;

· to better understand the ways in which users interact with our site and Services; and

• to promote our Services.

Your information is yours and we will never share it with advertisers.


Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you use our site and also allows us to improve our site.

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser on the hard drive of your computer if you agree. We use the following cookies:

• Strictly necessary cookies: These are cookies that are required for the operation of our site. They include, for example, cookies that allow you to automatically sign in to our Services. Examples of the strictly necessary cookies we use are:

PHPSESSID eae_base and base_core

These cookies are used by Impossible to identify you as a user and to sign you in to the site or app. If you keep 'Remember Me' ticked, these cookies will remain on your computer or handheld device until you click 'sign out'. Until you sign out, you remain signed in to the Impossible site or app.

• Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. Examples of the analytical/performance cookies we use are:

_utma, _utmb, _utmc and _utmz

Impossible online services, including mobile apps, uses Google Analytics and Heap Analytics. These are web analytics services provided by Google Inc and Heap Inc. Google Analytics and Heap Analytics sets a cookie in order to evaluate use of those services and compile a report for us.

• Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Examples of the functionality cookies we use are:

fbm_ and fbsr_ cookie

These cookies are used by applications on Facebook and are necessary for the LogIn via Facebook feature.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site or make use of the Services.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in [processing your payment details and] the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. Please do not share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use appropriate procedures and security features to protect your data, including against unauthorised access.


If we or you terminate your account in accordance with paragraph 10 of our Terms of Use, we will remove your profile from the system and anonymise all of your personal data, including your profile information. This means that your profile will no longer be accessible or identifiable by you, us or other users. However, certain past interactions with the system and other users will remain accessible (for example, when attached to another user's history or profile, e.g. where you have thanked that user).

We keep your personal data for as long as you are a user of our site or linked to another user or users of our site, as explained above.


We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

• if you have consented to us sharing your personal information in this way;

•if all, or substantially all of our assets are merged with or acquired by a third party, in which case your personal information may form part of the transferred or merged assets and you will be deemed to consent to this. If this happens, we will do our best keep you informed.; or

•if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use or House Guidelines; or to protect the rights, property, or safety of Impossible, our users, or others.


The Data Protection Act gives you the right to access certain information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10.

Our site allows you to connect with third party sites, such as Facebook and Twitter to share your posts, gifts and thanks. If you use any of these sites, please note that they will have their own privacy policies which are entirely outside of our control. We do not accept any responsibility or liability for such policies. Please check these policies carefully before you submit any personal data to such sites.


Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Help on how you manage your personal profile on our site and the App is available through If you have any questions, comments and/or requests regarding this privacy policy, please send them to