Duck Dive
Business strategy
Market Launch

Impossible has helped create a new kind of insurance company. One focused on insurance as a beautiful solution, both for individuals and their community. Throughout the process, Impossible delivered strategy, design and engineering to ensure a smarter insurance fit for the future: flexible, fully transparent, honest and human. Simply put, we've designed insurance as it should be. 

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Kinsu is a force for good. Every coverage you buy helps to support one rough sleeper away from the street together with our charity partner StreetLink.