Business strategy

Market Launch

We want craftsmen and guilds to shape the fabric of our cities once more with their workshops and vision. We want objects to last longer and to be made with love. With this in mind we set out to create Josiah, a radio and bluetooth speaker that marries British ceramic heritage from Stoke-on-Trent with the simplicity and playfulness practiced by our Impossible design team.


Josiah is the outcome of a collaboration between Impossible and Yayo. The DAB Radios and Bluetooth Speakers are all handmade locally between Stoke-on-Trent and London. Each Josiah ceramic body was cast up north in a family-run workshop whilst the design, woodwork and assembly were taking place in London.