Impossible Wardrobe

02- Pick outfits_shorter.gif

Business strategy

One of the top 5 industries with the largest environmental impact is fashion and clothing. In the UK alone, approximately 350,000 tonnes of clothing go to landfill every year. The average lifetime for a garment of clothing is about 2 years: people don’t remember all the clothes they own and they end up buying new items all the time thinking they don’t have enough options.

Impossible Wardrobe is a concept that hopes to outline a few solutions to help people to better manage the clothes they own. Impossible wardrobe aims to connect users with services that extend the lifecycle of their clothes.

Resist the throwaway culture!