Bond Touch


Business strategy
Hardware Engineering


Bond is a bracelet that comes in pairs and responds to touch. It lets you keep in touch with your loved one, so that every time they touch it, you feel a little buzz around your wrist. 

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At impossible we took an idea all the way to product and market launch. In the process we created a global product team. The journey wasn't linear. It started with a modular vision but through user testing impossible brought focus to the initial proposition. By focusing we were able to target an audience's particular problems and iterate quicker.